The Cariboo Sign Program
Roadside advertising, sited where your customers already drive.
A network of signboards placed on local land along the routes people actually use. Frames built by local contractors, faces designed and specced by us, and every site chosen for sightline and traffic rather than whatever happens to be available.
Why it matters out here
The map gives up. The traffic doesn't.
Cell service drops out along most of these roads, and a lot of work in the Cariboo comes from someone remembering a name they saw on the way past. There isn't much between here and the highway to carry that name — which is the gap this fills.
A landowner offers a spot
Somewhere with road frontage and a clear sightline. Nothing gets built until the site makes sense for the traffic going past it.
A local contractor builds the frame
Built here, by someone from here, to stand up to Cariboo weather. That part of the budget stays in the region too.
Local businesses take panels
We design and produce each face. Your panel goes up alongside other businesses from the area, and it works every day without being managed.
Two ways in
Whether you've got land or you've got a business.
Host a board, get paid for the spot.
If you own property with road frontage on a route people use, that frontage has value it isn't currently earning you.
- Annual land rentalPaid to you for hosting the board on your property.
- We handle everything elseFrame, faces, install and upkeep. Nothing for you to build or maintain.
- Built by a local contractorNot a shipped-in steel frame — built here, to suit the site.
- Flexible on size and placementWe work to what suits your property, not to a fixed template.
Reach the traffic already going past.
You aren't buying attention from strangers. You're catching people who drive that road every week and currently have no idea you exist.
- Panels on Cariboo routesPositioned for sightline and traffic, not for whatever spot happened to be free.
- Design and production handledWe build the face and spec the material for the exposure it'll see.
- Works while you don'tNo campaign to manage, no monthly platform fee, no algorithm to keep up with.
- First pick of locationsRegistering early means you choose your route before the good spots go.
This is being built now, so the honest position is this: we're gathering interest to work out where the demand is and which routes to start with. Registering costs you nothing and commits you to nothing — it tells us where to build first.
What a board looks like
A dozen local businesses, one piece of road.
Multi-panel boards along Cariboo routes, carrying local trades, resorts, realtors and services side by side — including ours.
Questions we get asked
Fair things to want to know.
What does it cost a business?
We're not publishing rates yet, because the number depends on where the boards end up and how many go in. That's exactly what registering helps us settle. When we have real pricing, everyone on the list hears it first — and there's no obligation attached to being on it.
What does a landowner get paid?
An annual rental for the spot, and we'd rather agree that with you against the actual site than publish a number that turns out wrong for your property. Road frontage, sightline and traffic all bear on it. Register and we'll have a proper conversation.
Does my property qualify?
The main thing is a clear sightline from a road people actually use, and enough room to set a frame back safely. Corners, straightaways with good visibility and approaches into a community all tend to work well. Tell us where you are and we'll be honest about whether it's a fit.
Do I need a permit?
Depending on where the board sits and how close it is to a highway, sometimes yes. Sorting that out is part of getting a site ready, and it's not something we'd leave to you to discover afterwards.
Who builds and maintains it?
The frame is built by a local contractor. The faces are designed, produced and installed by us, and looking after them is on us — a faded or peeling panel reflects on the whole board, so keeping them right is in our interest as much as yours.
Can I register if I'm not sure yet?
That's most of the point. The list is how we work out which routes to build first. You're not committing to anything, and if the terms don't suit when we come back to you, no hard feelings.
Register your interest
Tell us which one you are.
No commitment, no cost. It puts you on the list and tells us where to build first.
That's on its way.
Your email program should have opened with everything filled in — press send and it'll reach us. If nothing opened, email info@murphysgraphics.ca or call the shop.